**LAS VEGAS — March 18, 2025** — At the Adobe Summit, Adobe (Nasdaq: ADBE) announced its strategy for agentic AI, enhancing its Adobe Experience Platform (AEP) to facilitate the use of AI agents in optimizing websites, automating content production, refining audience targeting, and scaling media production. A key highlight is the launch of Brand Concierge, an innovative app designed to elevate brand-centric interactions beyond traditional chatbots, delivering personalized experiences grounded in company data. AEP is currently activating over a trillion experiences annually, allowing organizations to synchronize real-time data for superior customer engagement. Adobe's AI innovations are set to transform customer relationships and the roles of marketers by integrating AI capabilities directly into their platform. This includes a combination of AI models and agents from various sources, enhancing marketing activities through streamlined data integration and management. Anjul Bhambhri, Senior VP of Engineering for Adobe Experience Cloud, emphasized the importance of reliable data insights for crafting impactful customer experiences. The new AEP Agent Orchestrator allows businesses to develop and manage AI agents, which are informed by deep customer data, thus improving decision-making and facilitating multi-agent collaboration. Adobe introduced ten specialized Experience Platform Agents that cater to a range of business needs, such as the Account Qualification Agent, Audience Agent, and Content Production Agent, among others.

These agents assist teams in optimizing audience engagement, content creation, and operational workflows to enhance marketing efficiency and personalization. The company also highlighted the role of Adobe Brand Concierge in facilitating conversational experiences, particularly as consumer demand for personalized guidance increases. The tool will support multi-modal communication, aiding both B2C and B2B interactions by tailoring content and service based on prior customer data and preferences. Finally, Adobe stressed the importance of interoperability in an ecosystem of AI agents, partnering with leading technology firms to ensure seamless integration across various applications. This release contains forward-looking statements regarding Adobe's future product capabilities and their anticipated outcomes, acknowledging risks and uncertainties that could affect these projections. Adobe aims to continue innovating while managing the inherent challenges of a global marketplace.