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The Rise of AI-Generated Images on Social Media: Engagement and Challenges
AI-generated images are becoming increasingly prevalent on social media platforms. These images often border on the surreal and are used to bait engagement from users. Researchers from the Stanford Internet Observatory and Georgetown University's Center for Security and Emerging Technology investigated over 100 Facebook pages that posted high volumes of AI-generated content. These images draw in users and Facebook's recommendation algorithm may be promoting these posts organically. Scammers and spammers are taking advantage of AI-generated content to generate engaging posts and direct users to ad-laden websites.
Some scammers have even improved engagement by posting AI-generated images and commenting with URLs to their desired content. Facebook's algorithm pushed AI-generated content to users even after visiting similar pages. Facebook plans to begin labeling content that is reliably detected as AI-generated. Social media platforms face the challenge of treating AI-generated content and the potential decline in user engagement.
Brief news summary
The popularity of AI-generated images on Facebook is growing, according to a study by Stanford and Georgetown Universities. Over 100 Facebook pages were found to be involved in organized efforts to share these images. Motivations behind these efforts include audience growth for content creators, promotion of counterfeit products by scammers, and driving traffic to ad-heavy websites using AI-generated animal images by spammers. The visually appealing and cost-effective nature of these images make them attractive to scammers and spammers. Facebook's recommendation algorithm also contributes to the promotion of this content and user engagement. To address this issue, Facebook plans to label AI-generated content as "Made with AI," although concerns remain regarding the accuracy of detection models and user perception of such labels. The increasing presence of AI-generated content raises important discussions about content regulation and treatment on social media platforms.
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