I recently had a conversation with an intelligent Sales Manager/Market Manager who is currently seeking employment. While he called to check in, our discussion quickly turned to the power and fear surrounding artificial intelligence (AI) in sales. By now, we've all heard the common refrains: "AI will replace us all. " "AI can do your job. " "AI is too complex for me to grasp. " "AI is so terrifying it paralyzes me. " "AI cannot outperform me. " He posed a few inquiries and then expressed his amazement at how much he has learned about AI, which has already enhanced his market value in the radio industry. Acquiring these skills will enable him to greatly enhance his positive impact on sales teams and revenue, at an accelerated rate. Naturally, I shared with him the various aspects of new AI tools that can empower local radio groups to implement tangible creative ideas, assisting sellers in creating more effective cold calling by providing advertisers with irrefutable evidence of something they desire and "can't unhear. " This leads to increased sales. That was when he discussed the newfound speed available to sellers and sales managers through AI, allowing them to generate sales opportunities, presentations, data, and rapid influence. Lastly, he emphasized, "People fear being replaced by AI, but the truth is different. You are less likely to be replaced by artificial intelligence than most people think, but we are all more vulnerable to being surpassed by someone who utilizes AI to enhance their productivity beyond our current capabilities. " Let's be straightforward. In a world where radio groups and local owners require leadership that understands new technologies like AI and how to leverage them for increased productivity, wouldn't you like to know the individual I spoke with this week who is seeking a job?A simple phone call would suffice. There are numerous methods to boost sales. However, allow me to highlight what my job-seeking friend is truly advocating and why it should be a primary focus for you now. Money is not tangible.

Its importance lies in its scarcity. Sales fluctuate, but your time is invaluable. Learn how to utilize AI to boost your sales by eliminating the excessive time it takes to perform tasks that AI can complete in mere minutes, or even seconds. And remember, time is money. But you are already aware of that fact. Loyd Ford serves as the president and chief strategic officer at Rainmaker Pathway Consulting Works (RPC), aiding local radio stations with ratings and revenue. He can be reached anytime at 864. 448. 4169 or [email protected]. Read Loyd's previous articles in the Radio Ink archives.