According to reports, Apple has engaged in discussions with Meta regarding a potential partnership in the realm of artificial intelligence (AI). The Wall Street Journal (WSJ) has stated that the tech giant and the social media conglomerate have explored the possibility of integrating Meta's AI model into Apple's recently unveiled Apple Intelligence. The intention behind this alliance is to leverage Apple's extensive distribution capabilities, which could prove beneficial for Meta and other companies involved in generative AI products. In parallel, Apple has expressed plans to collaborate with partners such as OpenAI for more intricate AI tasks. Apple software leader Craig Federighi explained that they aimed to begin with the best option, referring to ChatGPT, which he believes is the optimal choice for their users at present. It is also worth noting that Apple intends to integrate Google's AI model Gemini as part of its strategy. In addition to Meta, Apple has reportedly engaged in discussions with AI startups Anthropic and Perplexity to potentially incorporate their generative AI technologies into Apple Intelligence. Furthermore, industry expert Gene Munster has affirmed that the partnership with Apple is anticipated to double ChatGPT usage, while also projecting a potential 30% to 40% increase in infrastructure costs for OpenAI.

Munster also predicts that a significant percentage of Apple users, between 10% and 20%, may opt to subscribe to a premium AI service such as ChatGPT, which could translate into billions of dollars for AI firms collaborating with Apple Intelligence. Munster emphasized the challenge of obtaining wide-scale distribution and commended Apple's well-established engaged user base. The collaboration between Apple and OpenAI is primarily aimed at enhancing Siri, Apple's digital assistant, and its writing tools by utilizing advanced AI capabilities. Although Apple possesses its own AI technology, the company has recognized that its customers may prefer to use other industry-leading AI solutions, such as those offered by OpenAI. This partnership highlights the increasing importance of collaborations between various players in sectors, including banking, FinTech, and B2B, as they navigate the decision of building in-house solutions, acquiring existing products, or forming partnerships to integrate new technologies. The rapid evolution of technology and the complexity of consumer expectations have further emphasized the significance of partnerships with third-party vendors in driving business development. For comprehensive coverage of AI-related topics, feel free to subscribe to the daily AI Newsletter provided by PYMNTS.