Traditional security awareness training is facing challenges in the era of advancing artificial intelligence (AI). AI-powered threats, such as smishing, vishing, deepfakes, and AI chatbot-based attacks, could make the traditional human-centric approach to defense ineffective. Currently, security awareness training teaches individuals to identify signs and tactics used in social engineering attacks. However, even the best-trained individuals can make mistakes due to stress, fatigue, and cognitive overload. In the future, AI-driven attacks will have access to more data and better language models, making their interactions indistinguishable from human behavior. AI-based attacks already have advantages, including seamless personalization, real-time adaptation, and emotional manipulation.
As AI technology evolves, the future of security awareness training requires a multifaceted approach that combines real-time automated intervention, better cyber transparency, AI detection, and human training. It should include teaching individuals to recognize technical interventions by the brand or enterprise, embrace better cyber transparency, and detect AI and AI agents interacting with applications. By adapting security awareness training, we can protect brands and enterprises from AI-powered deception and ensure a more secure future. Tom Tovar is the CEO and co-creator of Appdome, a fully automated unified mobile app defense platform. He has a background in law and brings practical advice from serving in leadership roles at cyber and technology companies.
None
Welcome to this week’s Pulse, covering updates from December’s Google core update, platform responses to AI quality concerns, and disputes highlighting tensions in AI-generated health information.
Philip Lacor, CRO of Personio—a $3B+ HR and payroll platform with 1,500 employees, 15,000 customers, and a 400-person sales team—shared an insightful AI transformation journey at SaaStr AI London that serves as a template for revenue leaders aiming to deploy AI effectively in go-to-market (GTM) strategies.
Before the event begins at 10:30 a.m.
ADAIA Guild has launched an innovative, step-by-step system designed to revolutionize how founders and marketers create social media content.
Artificial intelligence is transforming digital marketing by enabling brands to create personalized video content with exceptional efficiency.
Shares of SoundHound AI (SOUN +6.62%) dropped 50% in 2025, according to S&P Global Market Intelligence data.
DeepMind, Google's prominent AI research division, has achieved a major breakthrough at the convergence of artificial intelligence and quantum computing, marking a pivotal advancement in computational technology.
Launch your AI-powered team to automate Marketing, Sales & Growth
and get clients on autopilot — from social media and search engines. No ads needed
Begin getting your first leads today