Atari is collaborating with B3 to introduce several classic titles on the blockchain for the first time, starting with the iconic game Pong, which laid the foundation for the gaming industry many years ago. Many Atari games have become cultural landmarks that resonate with players across generations. By leveraging B3’s technology, Atari is merging nostalgic gaming experiences with innovative blockchain solutions. B3, founded by former Coinbase employees, is the premiere Layer 3 open gaming ecosystem designed to enhance the next wave of gaming experiences and restore their fun factor. With its robust infrastructure, B3 enables game studios and developers of all sizes to launch customized gamechains, partake in ecosystem revenue, and seamlessly scale their games across various chains and networks, as stated by the companies involved. Currently, other studios and titles on B3 include Heli Attack, Parallel, Mighty Action Heroes, GOAT Gaming, and SuperGaming, which can be explored through their online platform. Since its inception, B3 has made strides to gain traction, onboarding more than six million wallets and executing over 200 million transactions. Players can access games across numerous chains using a single login, eliminating the complex hurdles often associated with blockchain gaming. The platform's remarkable growth to over 140, 000 daily active users illustrates the demand for accessible and enjoyable gaming experiences that prioritize fun. Tyler Drewitz, head of special projects and director at Atari X, remarked to GamesBeat that Atari has a long history of innovation in gaming. “Transitioning our classic titles onto the blockchain signifies a new frontier for us, as it’s not merely about keeping up with trends; it’s about acknowledging that blockchain technology presents exceptional opportunities for ownership and community involvement that align with our vision for the future of gaming, ” Drewitz explained. “Our games have historically belonged to the community, and blockchain empowers players to truly own these experiences, granting them the freedom to expand and enhance them. ” Drewitz noted that Atari selected B3 due to its profound understanding of both gaming history and the significance of blockchain. “They articulated a vision for Atari that respected our classic games while enriching them through their open gaming ecosystem. Their focus on generating real value rather than just tokenizing assets clarified that onchain gaming transcends speculation; it's about realizing new dimensions of play, creativity, and community involvement.

B3’s platform enables us to honor our legacy while embracing innovation, striking the perfect balance we aspire to, ” he stated. Regarding Atari’s perspective on the future of gaming, Drewitz mentioned that while nostalgia has its charm, it cannot sustain games indefinitely. “We view the future of gaming as increasingly community-oriented and permissionless. By bringing Atari classics onchain, we’re inviting a new wave of creators to reinterpret these iconic games, making them open-source and remixable. We believe this collaborative approach will enhance the games through community input. This represents preservation through evolution, which is incredibly thrilling, ” Drewitz said. He added, “The most remarkable aspect of moving Atari’s games onchain is breaking down traditional barriers between developers and players. By making Pong or Asteroids available onchain, we’re not just conserving gaming history — we’re encouraging everyone to shape its future. Picture the possibilities when thousands of creative minds build upon these foundational games, adding fresh dimensions while preserving the core elements that made them exceptional. ”