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March 16, 2025, 3:59 p.m.
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Baidu Launches New AI Models Ernie 4.5 and Ernie X1

Chinese search engine Baidu has introduced two new AI models: Ernie 4. 5, the latest iteration of its foundational model released two years ago, and a new reasoning model called Ernie X1. As reported by Reuters, Baidu asserts that Ernie X1’s capabilities are “comparable to DeepSeek R1, but at only half the cost. ” The company also highlights Ernie 4. 5’s “high EQ, ” which enables the model to comprehend memes and satire. Both models feature multimodal capabilities, allowing them to handle text, video, images, and audio. Although Baidu was among the first Chinese firms to develop a competitor to OpenAI’s ChatGPT, it has reportedly faced challenges in achieving widespread adoption.

Meanwhile, DeepSeek has recently alarmed American AI firms and investors by launching models that appear equally powerful at significantly lower prices.



Brief news summary

Baidu, the Chinese search engine, has unveiled two new AI models: Ernie 4.5, an updated version of its foundational model from two years ago, and Ernie X1, a new reasoning model. As reported by Reuters, Baidu claims that Ernie X1 matches the performance of DeepSeek R1 while being significantly more affordable. The company highlights the “high EQ” of Ernie 4.5, which enables it to comprehend memes and satire. Both models boast multimodal capabilities, allowing them to process text, images, audio, and video. Despite being an early entrant in the AI space, competing with OpenAI’s ChatGPT, Baidu has faced challenges in gaining widespread user adoption. In contrast, DeepSeek has recently posed a challenge to American AI companies and investors by launching models that deliver similar performance at a fraction of the cost. As the competition heats up, Baidu aims to solidify its market position with these new innovations in artificial intelligence.
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