May 4, 2024, 1:55 p.m.
2454

None

Brief news summary

Chilean food company NotCo is using artificial intelligence (AI) to create a plant-based turtle soup that closely replicates the taste of real turtle meat. The company hopes to raise awareness about the endangered species while offering a sustainable alternative for those who enjoy the traditional soup. Through analyzing 300,000 plants and experimenting with 260 quintillion combinations, NotCo discovered a mix of five proteins that mimicked the taste of turtle meat. While the plant-based turtle meat and soup are not yet available for purchase, NotCo plans to host an online class to teach people how to prepare the soup. With a presence in 12 countries, NotCo specializes in plant-based alternatives for foods like hamburgers, milk, mayo, and ice cream, aiming to provide similar tastes and textures to animal-based products. Traditional turtle soup is still in high demand in Asia and Latin America, despite the endangered status of green turtles.

Chilean food company NotCo has developed a popular meal in Latin America and Asia, called turtle soup, that closely mimics the taste without using any parts of the endangered reptile. By harnessing the power of artificial intelligence (AI), the company aims to raise awareness about the plight of these turtles. Bernardo Moltedo, the leading scientist at NotCo, described the project as an impactful endeavor aimed at helping endangered species, specifically focusing on turtle soup. After several years of research, the company utilized an AI program to analyze 300, 000 plants and generate 260 quintillion combinations. Eventually, they discovered a blend of five plant-based proteins that most accurately replicated the flavor of turtle meat. Currently, both the plant-based turtle meat and the soup are not available for purchase.

However, NotCo has plans to conduct an online class to educate individuals on how to prepare this unique dish. Operating in 12 countries, NotCo specializes in creating plant-based alternatives such as hamburgers, milk, mayonnaise, and ice cream. These innovative food products closely resemble their traditional animal-based counterparts in terms of taste and texture. Green turtles, the primary source for traditional turtle soup, are listed as endangered by the International Union for Conservation of Nature. This status is primarily due to pollution, extreme weather, and fishing activities. Exploitation of these sea turtles is prohibited in most countries worldwide. Nevertheless, turtle soup remains highly sought after in Asia and Latin America, including countries like China, Mexico, Peru, and Malaysia. This article was reported by Juan Casas for Reuters and adapted by John Russell for VOA Learning English.


Watch video about

None

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Hot news

Dec. 16, 2025, 9:22 a.m.

Business leaders agree AI is the future. They jus…

Business leaders across diverse industries continue to view generative artificial intelligence (AI) as a transformative force capable of reshaping operations, customer engagement, and strategic decision-making.

Dec. 16, 2025, 9:20 a.m.

AI-Enhanced Video Conferencing: Improving Remote …

In today’s rapidly evolving environment of remote work and virtual communication, video conferencing platforms are advancing significantly by incorporating sophisticated artificial intelligence (AI) features.

Dec. 16, 2025, 9:19 a.m.

IOC Integrates Advanced AI Technologies for 2026 …

The International Olympic Committee (IOC) intends to implement advanced artificial intelligence (AI) technologies in upcoming Olympic Games to enhance operational efficiency and improve the viewer experience.

Dec. 16, 2025, 5:43 a.m.

Zeta Global (NYSE: ZETA) spotlights Athena AI mar…

Zeta Global Announces Exclusive CES 2026 Programming, Showcasing AI-Powered Marketing and Athena Evolution December 15, 2025 – LAS VEGAS – Zeta Global (NYSE: ZETA), the AI Marketing Cloud, revealed its plans for CES 2026, featuring an exclusive happy hour and fireside chat in its Athena suite

Dec. 16, 2025, 5:22 a.m.

AI Video Compression Techniques Enhance Streaming…

In the fast-changing world of digital entertainment, streaming services are increasingly adopting artificial intelligence (AI)-based video compression techniques to improve user experience.

Dec. 16, 2025, 5:22 a.m.

AI is expected to supercharge holiday sales — her…

As the holiday season arrives, AI is emerging as a popular personal shopping assistant.

Dec. 16, 2025, 5:20 a.m.

Chicago Tribune Sues Perplexity AI Over Copyright…

The Chicago Tribune has filed a lawsuit against Perplexity AI, an AI-powered answer engine, accusing the company of unlawfully distributing the Tribune’s journalism content and diverting web traffic from the Tribune’s platforms.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today