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Chicago, July 2, 2024 - Circana™, an expert in consumer behavior, has launched new capabilities for measuring the growing market of artificial intelligence personal computers (AI PCs). These capabilities track the size and adoption rates of AI PCs for both businesses and consumers. With this expansion, Circana is providing a multiyear forecast for AI PCs, enabling clients to anticipate demand, plan new product features, and collaborate with resellers and retailers to understand future needs and opportunities. Circana's definition of AI PCs focuses on devices that facilitate a local AI-driven user experience or AI workload. As the AI PC market evolves, Circana will update this definition and segmentation. The company has added attribution for neural processing units (NPUs) with TOPS measurements and performance grade graphics processing units (GPUs) to provide comprehensive analyses of the AI PC universe. "These new capabilities from Circana provide a complete view of the AI PC market, including size, forecasts, and targeting of AI PC buyers, " said Ian Hamilton, president of Global Technology, Home, Office Supplies at Circana. "As AI continues to rapidly evolve, this analysis will be crucial for the industry's growth. " Key trends in the AI PC market include the following: 1.
AI PC Adoption in 2024: Currently, 8% of notebook units purchased qualify as AI-equipped PCs, with the GPU being the main qualifier. Out of these products, 2% include an NPU with 40 TOPS or above. 2. Consumer Adoption: Content creators show a clearer understanding of the value and use cases of AI PCs compared to the general-use consumers. 3. Business Adoption: Businesses are adopting AI PCs faster than consumers due to their understanding of specific use cases within certain functions and sectors. "Circana empowers our partners to succeed in the AI market by understanding its unique dynamics, " said Mike Crosby, executive director and industry advisor at Circana. "AI PCs have immense potential, and we are at the beginning stages of their development. " For more insights into Circana's expertise in B2B Technology, please visit https://www. circana. com/industry-expertise/b2b-technology/. Media Contact: Janine Marshall Circana Phone: 516-625-2356 Email: janine. marshall@circana. com
Brief news summary
Consumer behavior expert Circana has introduced new features to track the adoption of artificial intelligence personal computers (AI PCs). These enhancements provide valuable insights into the growing market for AI PCs, benefiting businesses and consumers alike. With Circana's capabilities, clients can anticipate demand, strategize product improvements, and collaborate with industry partners through long-term projections. Defined as devices enabling AI-based user experiences or workloads, AI PCs are comprehensively analyzed through the new features, which identify neural processing units (NPUs) and performance-grade graphic processing units (GPUs). Initial data shows significant trends in consumer and business adoption rates, highlighting content creators and businesses across sectors recognizing the value and applications of AI PCs. Circana aims to empower its AI market partners by acknowledging the immense potential of AI PCs for consumers and businesses. For more information, visit Circana's website.
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