Jan-Oliver Sell, former CEO of Coinbase Germany and a key figure in securing the first BaFin crypto custody license during his tenure at Coinbase, has been appointed Chief Operating Officer at LUKSO, a Layer 1 blockchain focused on social and creative sectors. Sell’s move comes as LUKSO transitions from research to scaling its human-centered blockchain platform developed by Universal Everything. The blockchain emphasizes tokens, DeFi, digital identity, ownership, and interoperability for creators and communities. With over 15 years of experience in operations and finance, Sell bridges traditional systems and blockchain innovation. LUKSO was co-founded by Fabian Vogelsteller, an Ethereum pioneer known for developing the ERC-20 token standard. Vogelsteller highlighted that Sell’s operational expertise will be vital as LUKSO expands its ecosystem to empower creators and users in a seamless, decentralized environment. LUKSO operates using its proprietary LUKSO Standards Proposals, aiming to modernize smart contract frameworks for greater accessibility.

Unlike many Layer 1 blockchains that focus on financial applications, LUKSO targets sectors such as fashion, art, gaming, and online identity, supporting Universal Profiles that enable blockchain-based identities to work effortlessly across platforms. This positions LUKSO uniquely, prioritizing creative expression and social interaction over speculation. Meanwhile, Coinbase is set to join the S&P 500 index, replacing Discover Financial Services, which is being acquired by Capital One and will likely be delisted afterward. Coinbase will be listed under the financial sector, reflecting its growing influence in the market. Jared Kirui, the article’s author, is a seasoned financial journalist specializing in forex and CFDs, with over 1, 900 articles published and a dedicated following. Subscribe to Finance Magnates Daily Update to receive top financial news directly via email, ensuring you stay informed and ahead. The site respects privacy policies and terms of service, offering opt-out options at any time.