Cox Automotive announced on April 23, 2026, that it has signed a definitive agreement to acquire 100% of Fullpath, an AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry, pending regulatory approval. The deal is expected to close within 30 days. This acquisition combines Cox Automotive’s trusted dealer technology portfolio—including VinSolutions, Dealer. com, Autotrader, and Kelley Blue Book—with Fullpath’s advanced AI and data platform, enabling dealers to unify data, automate marketing, and deliver highly personalized customer experiences at scale. Fullpath’s platform integrates years of CRM and DMS data into single actionable profiles, powering AI-driven, personalized campaigns with efficient lead handling and attribution from ad click to purchase. These capabilities complement Cox Automotive’s existing solutions and strengthen its position in an increasingly competitive and technology-driven market. Steve Rowley, President of Cox Automotive, emphasized that this acquisition significantly enhances their AI and data offerings, making their technology smarter and more effective, marking their largest capability investment in years and reaffirming their long-term commitment to dealers. The acquisition accelerates a shift from manual, campaign-based marketing to always-on, data-driven retailing. By combining Fullpath’s platform with insights from Autotrader, Kelley Blue Book, and Dealer. com—collectively reaching tens of millions of active car shoppers—and leveraging Cox Automotive’s 40, 000+ dealer relationships, the company is positioned to scale Fullpath’s technology far beyond what it could achieve independently.

Fullpath CEO Aharon Horwitz highlighted that joining Cox Automotive provides access to vast, strategic data sources that will enhance the AI platform’s intelligence, speed, and value for dealers. Existing Fullpath clients will continue to receive the same team, products, and service levels post-close, with a near-term focus on growth and stability while maintaining the innovation-driven culture behind Fullpath’s success. Further integration details will be shared after closing. About Fullpath: Fullpath is a leading provider of customer data platforms and CRM technology customized for automotive dealers, focused on creating personalized, data-driven consumer experiences that boost dealer performance. About Cox Automotive: Cox Automotive is the world’s largest automotive services and technology provider, offering solutions powered by proprietary technology and insights from billions of annual online interactions. With over 29, 000 employees across five continents, its portfolio includes brands such as Autotrader, Kelley Blue Book, Manheim, vAuto, Dealertrack, and others. A subsidiary of Cox Enterprises Inc. , a privately held Atlanta-based company generating $23 billion annually, Cox Automotive was named among Glassdoor’s Best Companies in Tech & AI and Best Places to Work in 2026. More information is available at coxautoinc. com or via their social media channels. This announcement includes forward-looking statements subject to risks and uncertainties, and actual results may differ materially. SOURCE: Cox Automotive