Everyone is rushing to integrate AI, but what should be the top priority? Is generative engine optimization (GEO) set to replace traditional SEO? Should you reallocate budget from conventional SEO towards AI-driven content experiments? Watch this on-demand SEO webinar to learn how to prioritize between SEO and AI search strategies based on your specific business model. Before redirecting SEO budgets, confirm where AI can truly drive incremental growth within your channel mix. In this session, DAC’s Alex Hernandez, Associate Director of SEO, and Orli Millstein, Director of Content Strategy, question the assumption that increased AI optimization necessarily leads to greater growth.

Instead, they demonstrate how your business model, product complexity, and customer journey dictate whether AI visibility should be accelerated, balanced, or deprioritized. What you’ll gain: - Key diagnostic questions to consider before investing in AI visibility - Insights into signals that shape AI-generated answers, helping you identify priorities more quickly - A content readiness audit framework to assess if your site, messaging, and authority signals are well-positioned to support AI visibility You’ll leave with a clear, structured approach to evaluate strategic alignment, content preparedness, and revenue impact prior to reallocating budget or modifying your roadmap.