AUSTIN, Texas, Jan. 23, 2026 /PRNewswire/ -- DTC SEO Agency, an Austin-based ecommerce SEO company established in 2021, has broadened its search optimization services to officially include AI Search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) tailored for ecommerce brands. This expansion is a response to evolving trends in product discovery via conversational and AI-driven search platforms. Focusing solely on ecommerce, the agency manages all strategy and execution internally, covering technical SEO, content creation, digital PR, and Shopify development. Their work emphasizes attributing revenue from both organic search and conversational interfaces, moving beyond traditional keyword ranking metrics. Building on its existing SEO framework, the enhanced offering introduces a systematic approach to AI-driven visibility. This involves interviewing clients to identify verifiable brand differentiators, producing structured on-site content aligned with large language model retrieval methods, creating centralized brand authority pages, and collaborating with journalists to gain third-party coverage that accurately reflects brand facts.

Visibility across targeted conversational and AI search queries is tracked using proprietary KPI dashboards developed with TripleWhale. DTC SEO Agency was founded after its leadership recognized common shortcomings in ecommerce SEO services, such as outsourced execution, inconsistent quality, and poor attribution accuracy. The agency's founders have previously built and sold 17 ecommerce brands, resulting in ongoing inbound demand for accountable, in-house SEO execution. "Our approach exceeds typical agency roles, " stated Thomas Phillips, CEO of DTC SEO Agency. "We serve as a long-term growth partner in organic search and conversational commerce by establishing verified search foundations, transparent attribution models, and durable visibility across both traditional search engines and AI-powered discovery systems. " As ecommerce brands adjust to conversational interfaces and AI-supported product discovery, demand for AI Search, AEO, and GEO services has surged. DTC SEO Agency’s expanded framework addresses this transition while ensuring revenue attribution aligns with GA4 validation and TripleWhale attribution standards.