Brief news summary

A study conducted by University College London and the University of Exeter explores the impact of artificial intelligence (AI) on creativity. The research shows that while AI has a positive effect on individuals with lower creativity scores, it hinders overall creativity in group settings. This poses a challenge as AI becomes more prevalent in creative fields. The study involved participants writing short stories and evaluating them based on novelty, usefulness, and emotional satisfaction. Participants with lower creativity scores experienced improvements when using AI-generated story ideas, whereas those with higher scores did not see significant benefits and sometimes received lower ratings with AI assistance. Additionally, the use of generative AI led to decreased story variation, raising concerns about the potential loss of diverse creative concepts. Further research is necessary to fully comprehend the implications of integrating generative AI into creative tasks. Evaluating AI technology becomes crucial in ensuring diverse creativity across various art forms and countering claims of boundless creativity and AI-generated content.