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FIFA Partners with Avalanche to Launch Blockchain and Boost Web3 Initiatives
FIFA Partners With Avalanche to Develop Its Own Blockchain, Advancing Web3 Goals In 2022, prior to the Qatar World Cup, FIFA launched a non-fungible token (NFT) collection on the Algorand blockchain. By Margaux Nijkerk | Edited by Aoyon Ashraf May 22, 2025, 10:00 a. m.
Brief news summary
FIFA has announced a strategic partnership with Avalanche to develop its own blockchain, advancing its Web3 ambitions and digital transformation in sports. This follows FIFA’s initial blockchain venture in 2022 with an NFT collection on the Algorand platform ahead of the Qatar World Cup. By collaborating with Avalanche, known for its high-performance and scalable blockchain technology, FIFA aims to create a robust infrastructure to enhance fan engagement, deliver unique digital experiences, and foster innovation in the sports industry. The partnership signifies FIFA’s commitment to accelerating the adoption of Web3 technologies in football and expanding its global digital footprint. This initiative highlights the increasing integration of blockchain solutions within major sports organizations and FIFA’s dedication to exploring new opportunities in the evolving digital landscape.
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