Amazon and Google are advancing in the AI field with new developments. Amazon introduces the Nova family of foundation models, while Google's cloud division enhances its AI capabilities by launching video and image-generation models, Veo and Imagen 3, on Vertex AI. These models enable users to incorporate innovative video and image-generation tools into AI workflows, especially beneficial for marketing and advertising. Google Cloud becomes the first hyperscaler to offer a video model, with Veo in private preview and Imagen 3 soon available to all Vertex AI users, offering editing features for image refinement. Veo, revealed at Google’s I/O conference, allows transformation of text or images into cinematic videos, ensuring seamless frame-level consistency. Imagen 3 generates realistic visuals with high detail and offers customization options like upscaling, inpainting, and background replacement.

It can align images with specific brand aesthetics using reference images. Integrating Veo and Imagen 3 enriches Vertex AI, Google Cloud’s platform for AI application development, enhancing innovational capabilities in marketing and beyond. These tools accelerate production, reduce costs, and enable rapid prototyping, offering high-quality assets for product images and social content. Early users like Agoda and Mondelez International leverage these models to streamline production and reduce time, while incorporating safety features like digital watermarking. The competition intensifies as Google debuts Veo, and AWS unveils Nova Reel at re:Invent, capable of generating short videos. These models, part of the Nova family, will be available through Amazon Bedrock, simplifying generative AI application deployment.