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Dec. 13, 2024, 10:29 a.m.
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Google Unveils Project Mariner: The Future of AI-Powered Web Browsing

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Google has introduced Project Mariner, an AI tool aimed at revolutionizing web browsing by replicating human interactions within browsers. Originally named 'Project Jarvis,' this initiative aspires to redefine online experiences, echoing the transformative impact of the internet's arrival 34 years ago. Mariner operates as an experimental Chrome extension, utilizing Google's Gemini AI to engage with various web components like pixels, images, and text. While it can execute tasks such as typing and clicking, its current performance in terms of speed and accuracy lags behind human capabilities. Currently, only selected testers have access to it as Google continues its development. Mariner represents a significant evolution in user experiences, necessitating business adaptation to AI-driven interactions that could transform sectors like advertising. At the core of this innovation is Google's Gemini AI, a flexible system capable of processing diverse inputs and outputs. The latest Gemini update introduces AI agents skilled in tasks like planning and coding. Google CEO Sundar Pichai describes this era as the "agentic era" of AI, mirroring Google's goal to develop a universal assistant adept at organizing and managing user information. AI agents, such as Jules for coding and Deep Research for research tasks, demonstrate the continuous advancement of AI capabilities.

Google has revealed a new AI tool, Project Mariner, that can manage a person’s browser to surf the web like a human, potentially transforming our internet interaction. Known internally as 'Project Jarvis, ' Mariner may be the most significant browser update in 34 years and aims to be part of Google's vision for a universal AI assistant capable of tasks like booking holidays and paying parking fines. Currently in its initial phase, Project Mariner is an experimental extension for Google Chrome. It uses Google's Gemini AI to comprehend screen information and act accordingly by analyzing pixels, images, text, and forms to perform tasks, albeit imperfectly. It's accessible only to selected testers, and Google notes that it's slower and less reliable than a human. In a blog post, Google highlighted Mariner's technical feasibility in browser navigation, recognizing its present limitations but expecting rapid improvements.

The project signifies a paradigm shift in user experience, potentially altering business operations and disrupting industries like advertising by reducing human visits to websites. Project Mariner contributes to a significant update in Google’s AI strategy, focusing on its next-gen AI assistant, Gemini. Launched in December, Gemini is multimodal, able to interpret text, audio, video, and images, and the latest version can generate information through these mediums. It includes specialized AI agents for tasks like holiday planning and coding. Google CEO Sundar Pichai refers to this as AI’s “agentic era, ” aligning with the company's vision of a universal assistant. He emphasized developing models that understand the world better, anticipate, and act on the user's behalf with oversight. Recent reveals also include Jules, an AI for coding support, and Deep Research, a tool for research assistance leveraging advanced reasoning.


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