The debate over the use of artificial intelligence (AI) in Hollywood continues to be intense, with contrasting opinions about its impact. While some view AI as a threat to creativity and the entertainment industry, others see it as a tool for rejuvenation. Rather than focusing on preventing AI's influence in Hollywood, the key question is how creators of all sizes can understand and utilize the technology while safeguarding themselves. Older generations tend to worry more about AI due to a lack of understanding, while younger adults see potential for job creation. It is worth noting that new technologies have historically faced resistance but ultimately advanced. AI critics often argue that it will replace human involvement in all creative aspects, but many in the industry understand the irreplaceable value of human experiences and emotions. While there are concerns about AI's impact on copyright material, completely avoiding AI applications overlooks the improvements it has already brought to the industry. The lack of diversity in Hollywood remains a noteworthy issue that AI applications could potentially address by democratizing access to creative tools.

Showrunner, a platform that allows users to create AI-powered episodes, is an example of this potential. Giving historically excluded groups access to creative tools will break down barriers and offer new opportunities for underrepresented voices. It is crucial not to dismiss these voices as mere products of AI, as this would further marginalize them and maintain the status quo of those in power. An informed approach to AI is essential for unlocking its benefits and enabling collective action. Collaboration between creatives and technologists has already proven successful in preventing style mimicry in art and establishing legal protections for artists against AI replication. Taking a proactive approach to AI is necessary to navigate its presence in the entertainment industry and drive positive change. The evolution of the industry depends on striking a balance between innovation and preservation, utilizing AI to enhance human creativity rather than replacing it. Hollywood stands to benefit from embracing AI and other emerging technologies. Andrea Berry, Head of Business Development at Theta Labs, shares her own views in this article.