A concert with a crowd of audience is illuminated by the power of music. Audience engagement is a top priority for music artists, and according to Forbes, efforts are being made to enhance fan bases. Spotify's Release Details Page and Audience Engagement Stats, for instance, analyze the impact of marketing strategies and provide insights into audience growth. Apple AAPL Music's Music Analytics API aggregates and anonymizes listener and play counts to shed light on fans while protecting their privacy. Customized streaming enhances fan engagement, and localizing music videos and content into different languages allows artists to optimize their global marketing strategies and create lasting connections with fans. YouTube recently introduced a multi-language audio feature, which enables creators to add dubbing to their videos, making them accessible and enjoyable for an international audience. In early 2022, YouTube revealed that creators who tested multi-language dubbed videos received over 15% of their watch time from views in the non-primary language. On average, viewers watched more than 2 million hours of dubbed video daily in January. Prominent YouTubers like James Stephen Donaldson, popularly known as Mr. Beast, emphasize the significance of dubbing in reaching a wider audience and maximizing fan engagement beyond local markets. However, professional dubbing services for content localization can be costly, often amounting to hundreds of dollars per minute. AI, on the other hand, presents a potential solution for content localization, but the production quality of AI-generated dubbing may not match that of professional services due to challenges in accurately transcribing, translating, and captioning music and dialogue in music videos. AudioShake, an AI music startup, is disrupting the music industry with its on-demand platform and API, making high-quality dubbing and content localization accessible to content creators of all levels.

The company's AI music-separation technology enables musicians, audio engineers, producers, publishers, labels, and other content creators to repurpose their audio content for various applications, including karaoke, sync licensing, remixes, spatial audio, VR/AR, gaming, dubbing, and social apps. Major labels, music publishers, and film production studios have already adopted AudioShake's patented stem separation technology, which cleanly extracts music, dialogue, and sound effects from any video for use across different media and entertainment platforms. The technology has even garnered attention on TikTok, where users have played guitar along with Green Day using AudioShake. AudioShake was also used to remaster The Libertines' 2002 album "Up the Bracket" for its 20th anniversary release, showcasing its versatility in enhancing older material. Since its launch, AudioShake has collaborated with three major label groups, prominent publishers, and Hollywood film and television studios, as well as dubbing and transcription companies. What sets AudioShake apart is its deep learning AI solution, focusing on "source separation" to separate speech, dialogue, and music in a B2B context. Content localization is identified as an area that can significantly transform the media landscape. YouTube creators, for example, can use AudioShake's technology to produce videos in multiple languages and reach a broader audience while retaining the original music. This enables faithful localization without requiring a Hollywood-sized budget. AudioShake has recently partnered with cielo24 and Dubverse, further expanding its offerings for content creators seeking quick and automated solutions for localization. To support its research and engineering teams and enhance AI model training, AudioShake has raised a total of $5 million, including $2. 7 million in a recent seed funding round from investors such as Black Squirrel Partners (backed by Metallica), AJR, and Crush Ventures. The continued development of AudioShake's platform promises better localization options, which will ultimately enhance fan engagement and revenue for artists.