The rapid progress of artificial intelligence is encompassing various fields, including the business sector. According to recent research conducted by Exploding Topics, 77% of businesses are currently using or exploring the use of AI in their operations. Additionally, 83% have identified it as a top priority in their business plans. The application of AI is versatile, as indicated by a Forbes survey. In this study, 51% of business owners reported utilizing AI for cybersecurity and fraud management, while 56% employed it for customer service purposes. Furthermore, an overwhelming 97% of respondents expressed their belief that the AI-powered text program ChatGPT would benefit their businesses. Despite the positive impact of AI, concerns persist regarding its effect on the workforce of businesses. Mike Kaput, the chief content officer at Marketing A. I.

Institute and co-author of "Marketing Artificial Intelligence: A. I. , Marketing and the Future of Business, " highlighted that the current use of AI is only the tip of the iceberg. He noted that AI is evolving to become more "empathetic" and "personalized. " Kaput underscored the importance of businesses educating their staff on maximizing the use of AI tools and leveraging them to enhance their jobs, rather than perceiving them as a complete replacement for human labor. Additionally, Kaput explained that the perceived benefits of AI are encouraging businesses to implement it more extensively. He emphasized the need for individuals who feel their jobs are at risk to gain a better understanding of AI. To watch the full interview with Kaput, please refer to the video above.