Artificial intelligence (AI) is rapidly advancing across various fields, including the business sector. According to recent research by Exploding Topics, 77% of businesses are currently using or exploring the use of AI in their operations. In fact, 83% have prioritized AI in their business plans. AI is being employed in diverse ways. A Forbes survey revealed that 51% of business owners utilize AI for cybersecurity and fraud management, while 56% utilize it for customer service purposes. Additionally, an overwhelming majority (97%) expressed confidence in the AI-powered text program, ChatGPT, and its potential to benefit their businesses. However, concerns persist regarding the impact of AI on the workforce of these businesses. Mike Kaput, the Chief Content Officer at Marketing A. I.

Institute and co-author of "Marketing Artificial Intelligence: A. I. , Marketing, and the Future of Business, " explained that we are only witnessing the initial stages of AI implementation. As AI continues to become more "empathetic" and "personalized, " businesses must ensure that their staff is adequately educated on optimizing and integrating these tools to enhance their roles rather than completely replacing human labor. Kaput also highlighted how the observed benefits of AI are motivating businesses to implement it further. He emphasized the importance of individuals who perceive their jobs to be at risk from AI gaining a better understanding of its capabilities. To watch the complete interview with Kaput, please view the accompanying video.