The introduction of AI generative tools in the field of architecture and design is a significant technological revolution. While some professionals are concerned about how this will impact the industry, many practices are embracing the new technology. Architectural visualizations are one area where AI tools are making an impact, but most accessible AI tools only offer general interpretations and limited control. However, Gendo, a new browser-based app, aims to change this by allowing users to generate, edit, and customize visualizations quickly and easily. Gendo is offering a 50% off discount for ArchDaily readers until August 3.

The platform has already been used by well-known practices like Zaha Hadid Architects and KPF. By accommodating various input types and allowing for extensive customization, Gendo empowers architects and designers to rapidly produce complex visualizations while maintaining control over the output. The program also has plans to integrate real-life products into its capabilities. Founded by George Proud and Will Jones, Gendo was designed specifically for architects and designers to streamline the visualization process and allow for more focus on creativity. AI integration in architecture has the potential to transform the profession, from enhancing urban planning to democratizing design and making it more efficient and accessible.