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Mod Op, an independent digital agency, is launching an internal AI practice called AI Council as part of its efforts to expand data and artificial intelligence strategies. The agency has been aggressively acquiring companies over the past year to enhance its creative and tech capabilities. The goal of AI Council is to establish an AI and machine learning practice across all strategic business units and position Mod Op as an AI advisor for clients. Led by the agency's CTO, the AI Council will test AI products/services, conduct research, and monitor security and compliance.
The agency plans to acquire about one company per quarter to roll out its technology development program to its client base. Mod Op's growing client list includes Nike, Google, Nvidia, and Belvedere Vodka. However, the use of AI in visual content generation remains legally uncertain, particularly regarding copyright and privacy issues.
Brief news summary
Mod Op, an independent digital agency, is launching an internal AI practice called AI Council to expand its data and artificial intelligence strategies for clients. The move is part of Mod Op's ongoing acquisition strategy, aimed at strengthening its creative and tech capabilities and consolidating creative and media assets. The agency has closed five acquisitions in the past year, with plans for more. AI Council, led by Mod Op's CTO Tessa Burg, will test AI products and services internally and externally, conduct research, and monitor security and compliance practices. The agency aims to position itself as an AI advisor for clients.
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