### In This Story Intel’s (INTC+6. 65%) incoming chief executive is not set to officially start until Tuesday, but discussions are already underway regarding a revamp of the company's artificial intelligence strategy under Lip-Bu Tan. Following a Reuters report detailing the new CEO’s revitalization plans, which aim to position Intel in segments dominated by competitors Nvidia (NVDA-1. 27%) and ARM (ARM+3. 94%), investors drove the stock price up sharply on Monday. By 1:25 p. m. in New York, Intel shares had surged more than 8%, hovering around $26. This recent increase has nearly mitigated the losses experienced during the market correction, and the stock has appreciated nearly 29% year-to-date.

Meanwhile, Nvidia, which benefitted immensely from the AI boom, is down approximately 14% since the start of the year. According to Reuters (TRI+0. 99%), alongside efforts to enhance sales in Intel's foundry business—producing chips for other companies—Tan plans to focus on developing chips for AI servers, foundational models, and robotics. Intel’s previous neglect of these markets has ceded ground to ARM in mobile chips and allowed Nvidia to establish a stronghold in AI. In a company town hall last week, Tan indicated that “tough decisions” are necessary to revitalize Intel, which may include further job cuts targeting middle management. Last year, the company let go of around 15, 000 employees. An Intel spokesperson did not provide comments to Quartz regarding this matter.