Amazon is currently grappling with fierce competition from AI and cloud contenders like Microsoft, Google, and OpenAI, leading AWS to adopt a proactive approach to enhance its AI offerings. To incentivize sales for its chatbot Q, AWS is providing a $1, 000 bonus for the first 25 licenses sold and maintained for three consecutive months with the same client, with a maximum potential reward of $20, 000 per customer. For sellers of Bedrock, Amazon's AI development platform, bonuses are set at $5, 000 for smaller clients and $10, 000 for larger ones when they achieve three months of specified incremental usage of Bedrock throughout 2024, as outlined in a memo. These bonuses represent just one of the strategies AWS is implementing to drive its AI sales, as previously reported by BI. Additionally, some AWS teams are exploring increased salaries for AI specialists in specific job categories, and AWS sales teams now have performance targets related to AI products. Moreover, the company has introduced a new internal sales initiative dubbed "Find One, Launch One, Ramp One, " which encourages employees in traditionally non-sales roles to actively promote AI products. An AWS representative informed BI that similar sales incentives are provided by all major tech firms and that Amazon continually assesses its compensation in comparison to market standards. Are you employed at Amazon?

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