The International Olympic Committee (IOC) intends to implement advanced artificial intelligence (AI) technologies in upcoming Olympic Games to enhance operational efficiency and improve the viewer experience. These AI applications will debut at the 2026 Winter Games in Italy and will later be expanded at the Los Angeles Summer Games, building upon an AI framework initially introduced during the Paris Olympics. AI integration will address various aspects, including athlete preparation, event management, competition adjudication, and audience engagement. For the 2026 Winter Olympics, AI will assist in streamlining complex event planning amid challenges such as unpredictable snowfall and weather interruptions, optimizing scheduling and logistics to ensure smooth execution. In broadcasting, AI is transforming the viewer experience by enabling quicker access to highlights from multiple camera angles, thereby enriching the experience for millions globally. A notable innovation includes 3-D motion replays that offer detailed, multi-dimensional views of performances in sports like diving, table tennis, and archery, which enhance audience understanding and function as educational tools. Olympic Broadcasting Services (OBS), founded in the 2000s, facilitates this modernization effort by producing and distributing raw video content while integrating AI and other emerging technologies into the broadcast. Beyond media coverage, AI analyzes athletes’ performance data by processing extensive training and competition information, assisting coaches and athletes in identifying strengths and improvement areas.
AI also supports environmental management initiatives aimed at minimizing the Games’ ecological footprint, aligning with the IOC’s dedication to sustainability. However, the implementation of AI raises issues concerning equitable access, as wealthier nations might acquire disproportionate advantages. To promote fairness and inclusiveness, the IOC is seeking ways to democratize AI availability and support less affluent countries through partnerships with international organizations, technology providers, and sports bodies. In conclusion, AI integration marks a significant leap forward in organizing, presenting, and experiencing the Olympic Games. By advancing athlete preparation, event management, broadcasting, and sustainability, AI is set to enrich the Olympic legacy. The IOC remains vigilant regarding challenges and is actively working to ensure these technological benefits are distributed fairly throughout the global sports community.
IOC to Implement Advanced AI Technologies at 2026 Winter and Future Olympic Games
A version of this story appeared in CNN Business’ Nightcap newsletter.
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