June 18, 2024, 10:05 p.m.


Last week, Luma, an AI startup, shared a series of videos created using its latest video-generating tool, Dream Machine. According to the company, Dream Machine is a "highly scalable and efficient transformer model" that receives direct training from videos. However, an issue arose when viewers noticed that around the 57-second mark, the Dream Machine-generated trailer for Monster Camp, an animated story about furry creatures at a sleepaway camp, featured a slightly altered but still recognizable version of Mike Wazowski from Pixar's Monsters, Inc. People began to question whether the tool was prompted to create animations in a Pixar style or if it was trained using Disney material. Lack of transparency is a significant concern surrounding these models, as Dream Machine is just one among many text-to-video AI tools showcased recently, such as OpenAI's Sora, Google's VideoPoet, and Veo. Luma had marketed its Dream Machine model as the future of filmmaking, promising high-quality, realistic shots simply by inputting prompts into a text box.

By watching videos of cars racing on dissolving highways or awkwardly narrated sci-fi shorts, it's understandable why enthusiastic supporters of this technology quickly hailed it as a groundbreaking innovation. Currently, Luma is encouraging people to sign up and use Dream Machine for free. They also offer "Pro" and other tiered options that incur fees for additional features. We attempted to contact Luma for comment regarding the source of the footage Dream Machine is trained on, but we did not receive a response at the time of publishing.

AI startup Luma recently showcased its video-generating tool, Dream Machine, which boasts being a highly scalable and efficient model trained on videos. However, a video generated by Dream Machine for Monster Camp received attention for featuring a slightly distorted, yet recognizable character from Pixar's Monsters, Inc. This raised questions about the tool's transparency and its association with copyrighted material. Dream Machine joins a growing list of text-to-video AI tools, including OpenAI's Sora, Google's VideoPoet, and Veo. Luma touted Dream Machine as the future of filmmaking, offering realistic shots generated by simply inputting prompts. While the company offers a free version, it also has paid tiers with more features. Despite inquiries about the source of Dream Machine's training footage, Luma has yet to respond.

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