Meta is removing AI character profiles from Facebook and Instagram after they went viral. Initially introduced in September 2023, these AI profiles were largely phased out by summer 2024. Renewed interest arose when Meta executive Connor Hayes mentioned plans to expand AI character profiles. These automated accounts featured personas like Liv, a Black queer mother, and Carter, a relationship coach. Although labeled as managed by Meta, they were part of an experimental phase, where users could converse with the AIs.

However, interactions quickly became controversial, with Liv revealing a lack of diversity among her creators. The profiles couldn't be blocked due to a bug, prompting Meta to remove them while resolving this issue. Meta clarified that the recent discussions were about future visions for AI on their platforms, not new releases. While Meta removes these AI accounts, users still have the ability to create their own chatbots, featuring roles such as therapists or relationship coaches. Meta issues disclaimers about potential inaccuracies in chatbot messages but hasn't clarified their moderation process. Users are encouraged to develop AI personas, ranging from "loyal best friends" to "relationship coaches. " Legal accountability for chatbot creators is still an open question, highlighted by a lawsuit against Character. ai, which claims the company made an addictive product leading to a tragic incident.