Mark Zuckerberg unveiled the introduction of new AI chatbots during Facebook's annual Connect conference. These chatbots are designed to offer personalized advice and cater to users' individual interests, making the user experience more interactive and enjoyable. As part of the beta launch, Meta plans to release over 28 of these chatbots, with some even being voiced by celebrities like Snoop Dogg and Kendall Jenner. For instance, Snoop Dogg's bot will assist users in playing adventure games, while Kendall Jenner's bot, named "Billie, " will serve as a supportive companion. Other chatbots include "Victor" by Dwyane Wade to help users with workout routines and "Tamika" by Osaka, which is anime-themed. Additionally, some chatbots have been trained to answer queries related to speechwriting, cooking, and recipe creation. Although Meta's early tests with the chatbots encountered some challenges, CEO Mark Zuckerberg emphasized the goal of providing entertainment alongside functionality.

Zuckerberg acknowledged the current limitations of the chatbots, as they do not have real-time information access. However, he mentioned that this feature would be incorporated in the near future. Meta aims to attract younger audiences by enabling them to engage and interact with these AI chatbots. Furthermore, Meta also announced the launch of "Meta AI, " a basic assistant developed in collaboration with Microsoft and Bing Search, allowing users to interact conversationally. Additionally, Meta plans to introduce products such as an AI studio for businesses and creators to build their own chatbots and "Emu" (Expressive Media Universe), an image generator available across Meta apps like Instagram, WhatsApp, and Facebook. In recent months, other platforms like Snapchat and TikTok have also explored the use of AI chatbots, demonstrating the growing trend and interest in this technology.