Microsoft has made significant investments in artificial intelligence (AI) to drive innovation. During its recent Surface products launch, the company wowed the audience with various AI innovations. Now, there are rumors that Microsoft plans to introduce a new AI chip, codenamed 'Athena', which could reduce costs and lessen reliance on Nvidia. The high demand for Nvidia technology has caused supply shortages, making the introduction of the new AI chip crucial for Microsoft's future devices. According to a report from The Information via GizmoChina, the chip will directly compete with Nvidia's H100 GPU, currently used by Microsoft and other cloud providers for large language models and AI software integration. The alleged unveiling of the new AI chip is expected to take place at Microsoft's Ignite conference, scheduled for November 14 to November 17. This strategic move aims to address the increasing demand for Nvidia GPUs and artificial intelligence, while also opening new possibilities for Microsoft.

Notably, Microsoft-backed OpenAI is reportedly exploring the development of its own AI chips as well. The introduction of a new AI chip could help Microsoft reduce costs and improve chip performance in its cloud services. Similar reports indicate that Google and Amazon are also pursuing their own AI chip projects, which could contribute to the growth of the AI chip market. While the exact announcement date for Microsoft's new AI chip remains unconfirmed, there is speculation that it may be launched next month. On another note, HT Tech is now available on WhatsApp Channels for seamless technology updates. Follow us by clicking the link to join now and stay updated on the latest tech news.