Forbes Books (operated by Advantage Media Group under license) is releasing a statement on behalf of their exclusive business book publishing imprint, Forbes Books. In the announcement, Forbes Books shares that they are releasing Shimmer, don't Shake: How Publishing Can Embrace AI by Nadim Sadek in October. The book is currently available on Amazon and Barnes & Noble. Nadim Sadek, founder and CEO of Shimmr AI, explores how the book publishing industry can utilize artificial intelligence to improve efficiency and expand readership. Sadek emphasizes the importance of adapting to new technologies while preserving the essential role of amplifying authors' voices and ideas.

He believes that AI can create high-quality book descriptions, promote titles, and better match books with their intended audiences. Sadek encourages embracing AI judiciously and responsibly, as it has the potential to bring out the best in natural imagination. Along with being the author of Shimmer, don't Shake, Sadek has a successful background in AI-driven brand management and entrepreneurship. Forbes Books, the exclusive book publisher of Forbes, selects authors who are game changers and thought leaders in their respective fields. Since its establishment in 2016, Forbes Books has become a premier independent business book publisher.