**Update Summary: October 13, 2024** Originally published on October 11, this article discusses Google’s latest anti-scam initiatives, warnings about deceptive support scams, and details about the Advanced Protection Program designed for high-risk accounts. As scams evolve, so do Google’s defenses against hackers targeting Gmail's 2. 5 billion users. A warning from Microsoft consultant Sam Mitrovic highlights a sophisticated AI scam phone call that nearly deceived him. This scam started with a notification for Gmail account recovery, which is a common phishing tactic to lure users into fake login portals. Ignoring initial notifications, Mitrovic eventually took a call from a purported Google support representative claiming there was suspicious activity on his account, exploiting trust and fear. Another warning from Garry Tan, founder of Y Combinator, revealed a scam where the caller posed as Google support to navigate account recovery under false pretenses.

Both victims noted the AI's ability to mimic human interaction, and they considered how scammers exploit Google Forms to create credible-looking documents that lower recipients’ defenses. Mitrovic’s precaution of asking for email confirmation revealed poorly disguised email addresses, highlighting the importance of vigilance. With advanced scams preying on user urgency, both experts recommend verifying any unsolicited contact and utilizing Google’s Advanced Protection Program—now supporting passkeys, thus lowering the barrier for stronger security measures. Google has also announced it is joining the Global Anti-Scam Alliance to share intelligence on scams through the Global Signal Exchange, enhancing collaborative efforts to counter cybercrime. Google’s aim is to create a comprehensive and efficient system to identify and curb fraudulent activities, leveraging its cloud technology and extensive data. For optimal safety, users are advised to remain calm during unexpected support claims, verify any suspicious activity on their accounts, and consider taking advantage of the Advanced Protection Program for increased security.