OpenAI is preparing to release an updated version of its Sora video generator, introducing key changes including the default use of copyrighted material unless rights holders explicitly opt out. As reported by the Wall Street Journal, OpenAI has begun informing talent agencies and studios about this opt-out system, expected to take effect soon. This marks a notable shift, allowing broader incorporation of copyrighted works in Sora-generated videos unless formal objections are raised. Crucially, the new Sora version emphasizes privacy by not creating videos featuring recognizable public figures without their explicit consent, addressing concerns over unauthorized use of personal likenesses. This reflects OpenAI’s effort to balance creative freedom with respect for personal rights and copyrights. Additionally, OpenAI is launching a standalone Sora 2 application, as highlighted by Wired. The app will showcase a vertical video feed similar to TikTok, aiming to offer a familiar and engaging browsing experience. Users can create short videos up to 10 seconds, positioning Sora 2 competitively in the fast-growing short-form video market. Sora 2 also introduces an identity verification system for users who want to include their likeness in videos, intended to prevent misuse and protect personal identity. At launch, the app will not support media uploads from device storage, so content creation will rely solely on AI-generated material or direct captures within the app. Originally launched in December 2024 as part of OpenAI’s move into multimodal AI tools, Sora competes with major players like Meta, Google, and Stability AI, all developing AI-driven creative platforms.

Meta’s recent introduction of its short-form video platform, Vibes, has further intensified competition. OpenAI has yet to make a public statement about these Sora updates or the standalone app’s launch. The reception from users and the broader creative community regarding the new copyrighted material policies and Sora 2’s features remains to be seen. The implementation of an opt-out approach for copyrighted content indicates a new strategy in managing intellectual property within AI-generated media. This default allowance may simplify content creation but also raises discussions about the implications for rights holders and the entertainment industry. OpenAI’s focus on preventing unauthorized use of recognizable individuals highlights its commitment to privacy and ethical concerns in AI media. This may set important precedents for future AI applications involving personal likeness and identity verification. As AI-powered content creation tools continue to advance, platforms like Sora and its standalone app demonstrate a growing integration of AI into creative workflows. These innovations provide users with novel means to produce video content efficiently, while also prompting important debates around copyright, consent, and digital identity. With competitors such as Meta’s Vibes entering the market, the competition to develop attractive AI-driven short-form video platforms is intensifying. Users can expect increasingly sophisticated, user-friendly apps that merge AI creativity with social media-style engagement. Overall, OpenAI’s Sora updates mark a pivotal moment at the crossroads of AI technology, creative content, and intellectual property rights. As the technology rolls out, its influence on content creation, copyright law, and digital culture will be closely watched by industry experts, creators, and legal professionals.