Creative & Content Power: - Canva: Design social media assets, email headers, and campaign visuals quickly while ensuring brand consistency. - Midjourney: Generate concept visuals for campaigns, test creative directions, and explore visual ideas before production. - Descript: Edit podcast episodes, create social video clips, and transcribe customer interviews without needing video editing expertise. - Claude, ChatGPT, and Gemini: Produce copy faster, precisely aligned with the brand’s tone, form, and style. Optimization & Productivity Power: - Miro: Facilitate remote campaign planning workshops, map customer journeys, and align cross-functional teams. - Make: Connect marketing tools, automate repetitive workflows, and trigger actions across platforms without engineering support. Each tool comes with specific use cases, implementation tips, and guidance on integrating into the Positionless Marketing workflow. Built for Independence and Speed Marketing teams adopting Optimove’s Positionless Marketing approach have shown significant efficiency gains. According to customer data, teams using this framework improve campaign execution speed by an average of 88%, enabling more personalized campaigns and real-time responses to customer behavior. The AI Marketing Tools Hub enhances this ability by removing traditional dependencies on other functions, empowering marketers to do more faster and with greater autonomy. Availability The AI Marketing Tools Hub is available now at https://www. optimove. com/resources/ai-marketing-tools. It will be regularly updated with new tools and expanded use cases, reflecting evolving AI capabilities and marketer feedback. About Optimove Optimove, the creator of Positionless Marketing, liberates marketing teams from fixed roles, enabling every marketer to execute any marketing task instantly and independently.
Positionless Marketing has proven to boost campaign efficiency by 88%, allowing teams to deliver more personalized customer engagement. For two consecutive years, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, acclaimed for AI-driven decisioning, prescriptive insights, and its proven capacity to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing defines Optimove’s visionary leadership; by embedding AI in its platform since 2012, Optimove set the foundation for today’s Positionless Marketing standard. Optimove’s Positionless Marketing Platform includes Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Personalize, a digital personalization engine; and Gamify, a loyalty and gamification platform. Today, its comprehensive AI-powered suite leads the industry in helping marketers streamline workflows from Insight through Creation to Optimization. Optimove delivers industry-specific and use-case solutions for top consumer brands worldwide. CONTACT: Olivia Arruda, Optimove | 858-588-1053 | olivia_a@optimove. com Rob Wyse, Optimove | 212-920-1470 | rob_w@optimove. com
Optimove Launches AI Marketing Tools Hub to Boost Campaign Efficiency by 88%
Welcome to this week’s Pulse, covering updates from December’s Google core update, platform responses to AI quality concerns, and disputes highlighting tensions in AI-generated health information.
Philip Lacor, CRO of Personio—a $3B+ HR and payroll platform with 1,500 employees, 15,000 customers, and a 400-person sales team—shared an insightful AI transformation journey at SaaStr AI London that serves as a template for revenue leaders aiming to deploy AI effectively in go-to-market (GTM) strategies.
Before the event begins at 10:30 a.m.
ADAIA Guild has launched an innovative, step-by-step system designed to revolutionize how founders and marketers create social media content.
Artificial intelligence is transforming digital marketing by enabling brands to create personalized video content with exceptional efficiency.
Shares of SoundHound AI (SOUN +6.62%) dropped 50% in 2025, according to S&P Global Market Intelligence data.
DeepMind, Google's prominent AI research division, has achieved a major breakthrough at the convergence of artificial intelligence and quantum computing, marking a pivotal advancement in computational technology.
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