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Jan. 10, 2026, 9:14 a.m.
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Optimove Launches AI Marketing Tools Hub to Boost Campaign Efficiency by 88%

Brief news summary

Optimove’s AI Marketing Tools Hub provides integrated solutions that boost marketing teams' creativity and efficiency across design, copywriting, and campaign optimization. The hub features tools like Canva for fast, brand-consistent social media visuals; Midjourney for visual concept generation; and Descript for podcast editing and transcription. Advanced AI models including Claude, ChatGPT, and Gemini enhance copywriting while preserving brand voice. Workflow tools such as Miro enable smooth remote campaign planning, and Make offers no-code automation across platforms. Rooted in Optimove’s Positionless Marketing framework, these tools empower marketers to work independently, increasing campaign speed by 88% on average. Continuously improved through AI advancements and user feedback, the hub is available at optimove.com. Since 2012, Optimove has been a leader in AI-driven marketing innovation, recognized as a Visionary in Gartner’s Magic Quadrant, delivering solutions for campaign orchestration, personalization, and gamification. For more details, contact Olivia Arruda or Rob Wyse at Optimove.

Creative & Content Power: - Canva: Design social media assets, email headers, and campaign visuals quickly while ensuring brand consistency. - Midjourney: Generate concept visuals for campaigns, test creative directions, and explore visual ideas before production. - Descript: Edit podcast episodes, create social video clips, and transcribe customer interviews without needing video editing expertise. - Claude, ChatGPT, and Gemini: Produce copy faster, precisely aligned with the brand’s tone, form, and style. Optimization & Productivity Power: - Miro: Facilitate remote campaign planning workshops, map customer journeys, and align cross-functional teams. - Make: Connect marketing tools, automate repetitive workflows, and trigger actions across platforms without engineering support. Each tool comes with specific use cases, implementation tips, and guidance on integrating into the Positionless Marketing workflow. Built for Independence and Speed Marketing teams adopting Optimove’s Positionless Marketing approach have shown significant efficiency gains. According to customer data, teams using this framework improve campaign execution speed by an average of 88%, enabling more personalized campaigns and real-time responses to customer behavior. The AI Marketing Tools Hub enhances this ability by removing traditional dependencies on other functions, empowering marketers to do more faster and with greater autonomy. Availability The AI Marketing Tools Hub is available now at https://www. optimove. com/resources/ai-marketing-tools. It will be regularly updated with new tools and expanded use cases, reflecting evolving AI capabilities and marketer feedback. About Optimove Optimove, the creator of Positionless Marketing, liberates marketing teams from fixed roles, enabling every marketer to execute any marketing task instantly and independently.

Positionless Marketing has proven to boost campaign efficiency by 88%, allowing teams to deliver more personalized customer engagement. For two consecutive years, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, acclaimed for AI-driven decisioning, prescriptive insights, and its proven capacity to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing defines Optimove’s visionary leadership; by embedding AI in its platform since 2012, Optimove set the foundation for today’s Positionless Marketing standard. Optimove’s Positionless Marketing Platform includes Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Personalize, a digital personalization engine; and Gamify, a loyalty and gamification platform. Today, its comprehensive AI-powered suite leads the industry in helping marketers streamline workflows from Insight through Creation to Optimization. Optimove delivers industry-specific and use-case solutions for top consumer brands worldwide. CONTACT: Olivia Arruda, Optimove | 858-588-1053 | olivia_a@optimove. com Rob Wyse, Optimove | 212-920-1470 | rob_w@optimove. com


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