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WPP and Coca-Cola Utilize NVIDIA AI to Revolutionize Global Marketing
WPP is partnering with The Coca-Cola Company to scale their global marketing campaigns using NVIDIA NIM microservices and generative AI from NVIDIA Omniverse. This allows for personalized and customized imagery across multiple markets, delivering hyperlocal relevance at a global scale. The integration of NIM microservices into WPP's Prod X roadmap enables the creation of culturally relevant 3D advertising assets.
The USD Search NIM accesses a library of models for asset creation, while the USD Code NIM assembles them into scenes. WPP's Production Studio, powered by AI and OpenUSD, simplifies content creation by automating multilingual text, image, and video production. This partnership highlights WPP's efforts to redefine content production and utilize advanced technologies to drive creativity.
Brief news summary
WPP and The Coca-Cola Company are partnering with NVIDIA to utilize generative AI to scale their global marketing campaigns. With the help of NVIDIA NIM microservices, the companies can personalize and customize imagery across various markets, ensuring hyperlocal relevance at a global scale. The integration of NVIDIA's NIM microservices into WPP's Prod X roadmap will allow for the creation of 3D advertising assets that incorporate culturally relevant elements. These microservices compress multiple production phases, enabling artists to optimize their work. WPP's Production Studio, powered by AI, simplifies content creation for advertisers and marketers by automating multilingual text, image, and video creation. The collaboration between WPP, The Coca-Cola Company, and NVIDIA showcases the future of creativity in marketing.
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