Samsung Electronics introduced its Samsung Vision AI at CES 2025, aiming to revolutionize TV screens across its extensive lineup, including Neo QLED, OLED, QLED, and The Frame. Vision AI technology transforms screens into intelligent, adaptive companions that enhance entertainment and integrate seamlessly with users' lifestyles. It offers personalized features such as "Click to Search, " "Live Translate, " and "Generative Wallpaper, " making interactions with screens more intuitive. Samsung also expanded its Art Store and introduced The Frame Pro, enriching home experiences with art and entertainment.

The store now features over 3, 000 artworks and is available on multiple models. The Frame Pro enhances picture quality with Neo QLED technology. Samsung emphasizes partnerships with AI leaders like Microsoft to expand its Vision AI ecosystem, embedding advanced technologies into Smart TVs and Monitors. Highlighting its innovation, Samsung presented new products like the Neo QLED 8K QN990F and MICRO LED Beauty Mirror, showcasing advancements in display technology and interactive features. Overall, Samsung is pushing the boundaries of what's possible with AI in screens, aiming for a smarter, more connected future.