Samsung has unveiled "Sem Igual, " a groundbreaking temporary restaurant in Portugal designed to transform dining by combining cutting-edge technology and artificial intelligence (AI) with gastronomy. Opening initially in Lisbon on May 8 and 9, then moving briefly to Porto on May 16 and 17, this innovative concept allows customers to engage with their meals in a uniquely interactive way. Each diner receives a Samsung Galaxy S25 smartphone, which serves as the centerpiece of the experience. Upon seating, guests use the device to photograph and select from a curated menu of 25 ingredients—one protein, one carbohydrate, three vegetables, and one sauce—creating thousands of personalized combinations. The Galaxy S25’s AI then analyzes the chosen ingredients and generates a custom recipe, which is wirelessly sent to the kitchen.

Acclaimed chef João Dourado prepares the dish, ensuring that while AI guides the creation, the final product maintains expert culinary craftsmanship and flavor. This restaurant exemplifies Samsung’s venture into blending human creativity with AI’s dynamic recipe generation, emphasizing technology’s complementary role rather than replacing skilled chefs. Offered free of charge but only for a limited time, "Sem Igual" invites food lovers and tech enthusiasts to experience firsthand how AI can elevate personalized dining. By integrating AI into the culinary process, Samsung demonstrates its commitment to expanding technology’s impact on daily life. The project showcases how AI, through devices like the Galaxy S25, can move beyond communication and entertainment to become a creative partner in activities like cooking, fostering greater interaction and personalization in meals. Ultimately, "Sem Igual" represents a pioneering step toward the future of dining, merging the sensory pleasures of traditional cooking with AI’s precise, data-driven insights. It sets a new standard for how technology and human skill can harmonize to offer immersive, customizable culinary experiences, signaling exciting possibilities for gastronomy and personalized expression ahead.