Samsung recently unveiled a major expansion of its foldable smartphone lineup and smart wearables at an event in New York, emphasizing deeper integration of artificial intelligence (AI) across its technology ecosystem. The centerpiece of the launch was three new foldable phones, notably the premium Galaxy Z Fold7 starting at $1, 999, highlighting Samsung’s dedication to the foldable market and its vision to use AI to enrich user experiences across connected devices. Central to Samsung’s future mobile technology vision is the evolving role of smartphones, which will remain essential in the AI era but with interfaces and features transformed by AI. Executive Vice President Jay Kim stressed that smartphones will integrate advanced AI-driven capabilities such as enhanced voice recognition, AI-powered sophisticated cameras, and contextual awareness, enabling smoother and more intuitive interactions. Samsung also plans to build a connected AI ecosystem extending beyond phones to include smartwatches, fitness rings, extended reality (XR) glasses, and smart appliances. This ecosystem aims to harmonize AI functionalities across devices, offering users a personalized and cohesive experience with Samsung products. The new smartwatches introduced at the event reinforce this approach by advancing health, fitness, and connectivity features in wearables. Strategically, Samsung will balance on-device AI processing with cloud-based AI services to provide fast, secure, and efficient performance. This hybrid model combines local data processing’s privacy and responsiveness benefits with the robust computational power of the cloud.

To support this, Samsung has partnered with key technology leaders like Google, leveraging Google’s Gemini AI model, and Qualcomm, a mobile chip innovator, to speed up AI feature development and deployment. Beyond hardware, Samsung introduced AI-powered services designed to offer personalized, context-aware experiences. A highlighted service, Now Brief, delivers timely, customized updates to keep users informed and organized, illustrating Samsung’s ambition to integrate AI seamlessly into daily activities for smarter, more accessible technology. The Galaxy Z Fold7 incorporates cutting-edge tech optimized for AI, including enhanced displays and AI-driven multitasking, enabling fluid switching between phone and tablet modes and smarter software that anticipates user needs and streamlines workflows. As foldables become more mainstream, Samsung positions these innovations as a glimpse into the future of flexible, intelligent, AI-integrated mobile computing. In summary, Samsung’s announcements reveal a broad vision to embed AI deeply across devices, services, and user interactions. By advancing foldable smartphones, expanding wearable tech, and cultivating AI partnerships, Samsung aims to lead the industry in creating a seamlessly connected ecosystem powered by adaptive AI. This multifaceted strategy underscores Samsung’s commitment to pioneering mobile innovation and enhancing everyday digital experiences through AI.