Virtual influencers, created using artificial intelligence (AI), are becoming more prevalent in the world of social media. One example is Aitana Lopez, a virtual model with over 300, 000 followers on Instagram. The Clueless, an AI modeling agency, developed Aitana as a cost-effective alternative to human influencers and to gain total control over content. While the rise of AI has raised concerns about deepfake videos, there is also a significant business opportunity for content creators in the influencer market.

Companies like BMW have even used virtual influencers in their advertisements, targeting a younger, tech-savvy audience. Some human influencers are using AI technology to enhance their videos, such as automatic translation and deepfake manipulation. AI could potentially help influencers produce more content without burning out. The Clueless believes that real and AI-generated models can coexist in the industry.