In a pioneering partnership that connects Web2 and Web3, Sony’s blockchain initiative, Soneium, has teamed up with prominent Japanese social media company LINE to launch gaming applications on its blockchain network. This strategic alliance is poised to transform the gaming landscape by utilizing blockchain technology while capitalizing on LINE’s large user base. **The Strategic Partnership** LINE, a leading presence in Japan and other regions of Asia, boasts around 200 million monthly active users. By incorporating its gaming applications with Sony’s Soneium blockchain, LINE intends to provide users with seamless access to blockchain-enabled gaming experiences. This collaboration emphasizes Sony’s dedication to broadening its blockchain ecosystem beyond traditional gaming into more expansive digital applications. Soneium, Sony’s Ethereum Layer-2 blockchain, debuted in early 2025 in partnership with Startale Labs, based in Singapore. Utilizing Optimism’s OP Stack, this network is crafted to deliver scalable, user-friendly, and secure blockchain solutions. Through this partnership, Soneium aspires to introduce the advantages of decentralized technology to a wider audience. As part of the initial launch, four LINE mini-apps will be integrated into Soneium, introducing innovative features powered by blockchain technology. These applications include: – **Sleepagotchi LITE** – A gamified wellness application that rewards users for maintaining healthy sleep habits.

The blockchain integration will enhance transparency and reward distribution, further engaging users. – **Farm Frens** – A social farming simulation game created by Amihan Entertainment, allowing players to manage farms, connect with friends, and engage in blockchain-based in-game economies. – **Puffy Match** – A puzzle game utilizing AI and zero-knowledge Layer-2 technology, ensuring a smooth and captivating player experience with blockchain-driven rewards. – **Pocket Mob** – A social strategy RPG from Sonzai Labs, where players earn NFT-based ‘Respect points, ’ granting real-world value to their in-game accomplishments. **Implications for Blockchain Adoption** This collaboration marks a significant advance toward mainstream blockchain adoption. Sony’s strategic movement into blockchain gaming aligns with its broader vision of weaving Web3 technologies into the entertainment sector. Collaborating with LINE, which is already exploring blockchain applications, enables Sony to introduce a vast user base with minimal barriers. For developers, the integration of LINE mini-apps with Soneium creates avenues for building and innovating in a decentralized environment while reaping the benefits of Sony’s infrastructure and support. The initiative also aligns with LINE NEXT’s ongoing endeavors to unveil Mini dApps (decentralized applications) via its platform, showcasing a committed push toward Web3 development in the area. The collaboration between Sony and LINE is anticipated to open doors for additional blockchain integrations within the gaming industry. Given the benefits of blockchain technology, such as transparency, security, and genuine digital ownership, this partnership could serve as a prototype for other gaming and social media companies exploring decentralized ecosystems. By harnessing Sony’s blockchain prowess and LINE’s extensive user engagement, this partnership has the potential to redefine gaming experiences and expedite the acceptance of Web3 technologies in the mainstream arena. As the industry progresses, this initiative signifies a pivotal moment in the intersection of social media, gaming, and blockchain. With Soneium leading the charge, Sony is making a bold proclamation about the future of gaming—where blockchain significantly enhances player experiences and digital economies.