May 4, 2024, 4:52 p.m.
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Brief news summary

Spike Lee and Giancarlo Esposito reunite for a national advertising campaign promoting Fiat's new all-electric Fiat 500e. Directed by Lee and shot by Matthew Libatique, the campaign showcases the iconic duo's natural chemistry and friendship. It explores Esposito's Italian heritage and connection to Italy, capturing the essence of "La Dolce Vita." The campaign aims to showcase the passion and cultural representation of Italy through the sleek Fiat 500e. Both Lee and Esposito express their support for electric vehicles and discuss their excitement for working together again. They highlight the importance of environmental benefits and their admiration for each other's creative integrity. The interview addresses the potential threat of artificial intelligence to the film industry and the world, a topic that Lee and Esposito believe warrants attention and caution.

Spike Lee and Giancarlo Esposito, long-time friends and collaborators, are working together once again in a national advertising campaign for Fiat's all-electric Fiat 500e. The campaign, titled "Italy in America, " features Lee directing and starring alongside Esposito, as they explore the Italian lifestyle and the benefits of the Fiat 500e. The unscripted campaign includes various creative elements across Fiat's social channels and was shot by cinematographer Matthew Libatique.

In a Zoom interview, Lee and Esposito discuss their long-standing friendship, their new projects, including Lee's film with Denzel Washington and Esposito's work on Francis Ford Coppola’s Megalopolis, and the threat of artificial intelligence to the world. Both express their enthusiasm for the Fiat 500e and the importance of representing their Italian heritage in the campaign.


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