With the assistance of AI, singles can discover love that is far from artificial. Why rely on friends to evaluate your dating app profile when a chatbot can serve as your wingman?This soon will be a reality on Match Group's platforms like Tinder and Hinge, as the company introduces new AI-driven features. The Guardian reports that Match Group's investment in artificial intelligence includes launching an AI chatbot to assist singles in selecting attractive pictures, composing messages to matches, and providing effective coaching to users who struggle, guiding them through conversations. Yoel Roth, Match Group's head of trust and safety, informed The Financial Times that, particularly for men, a significant aspect of their safety strategy aims to drive behavioral change, enhancing the safety and respectfulness of dating experiences. The chatbot will identify “off-color” messages and encourage users to reconsider sending them, according to Roth. The Financial Times noted that one-fifth of users receiving such notifications rethink their messages. “We internally refer to it as ‘too much, too soon, ’” he stated. “In the context of online dating, where young individuals navigate the dating marketplace. . . there's a genuine need to help them understand the norms and behaviors associated with respectful and consensual dating. ” However, some critics strongly oppose the introduction of AI in dating apps amidst an “already precarious online environment, ” as reported by The Guardian. “Many of these companies have rightly recognized these social issues, ” commented Dr.

Luke Brunning, an applied ethics lecturer at the University of Leeds. “Yet they resort to technology as a solution instead of exploring options that genuinely ease competitiveness, such as fostering vulnerability, accepting imperfections, and appreciating each other as ordinary people rather than idealized figures who are all over 6ft tall with fabulous careers, well-crafted bios, and a consistent sense of witty banter. ” He emphasized, “Most of us are not like that all the time. ” Supporters of AI-driven wingmen argue that the added assistance helps alleviate the swipe fatigue and burnout often associated with online dating. The Guardian highlighted product manager Aleksandr Zhadan, who programmed ChatGPT to sort through countless Tinder matches, eventually leading him to a woman who became his fiancée. Nonetheless, Brunning expressed concern about the lack of regulations concerning AI and dating apps, noting their resemblance to social media. “Regulators are increasingly aware of the need to address social media and its mental health impacts. I’m surprised that dating apps haven’t become part of that discussion, ” he said. “In many respects, they specifically target our most personal emotions and deep romantic desires, making them a worthy focus for regulatory attention. ”