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TOKYO -- Jim Keller, a chip designer with experience at Intel, AMD, and Tesla, is focused on developing more efficient chips than Nvidia's in an effort to lower the cost of AI applications. This move is aimed at capturing a portion of the market currently dominated by the American technology giant. According to Keller, "Nvidia does not adequately cater to numerous markets. " He now serves as the CEO of Tenstorrent, a U. S.

startup dedicated to designing AI chips.

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Jim Keller, former chip designer for Intel, AMD, and Tesla, aims to reduce the cost of AI applications by creating more efficient chips than Nvidia's. As the CEO of U.S. startup Tenstorrent, Keller seeks to capture a share of the market currently dominated by the American giant. Keller believes there are numerous markets currently underserved by Nvidia.

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