BuzzFeed CEO Jonah Peretti has outlined his vision to transform BuzzFeed into an AI-driven technology and media company. Peretti's strategy involves focusing on its own platforms to drive traffic and using generative AI chatbots as a new content format. Peretti acknowledges the decline in referral traffic, particularly from Facebook, and emphasizes the need for BuzzFeed to become its own primary referral traffic engine. He believes that generative AI chatbots are the future of digital media and emphasizes their potential for interactive formats.

Peretti also criticizes platforms for not supporting media companies and highlights the importance of scalability and technological leverage in growing and thriving as a company. Furthermore, Peretti sees the future of BuzzFeed as an AI media company, relying on technology and the application of gen AI to build the defining media company for the AI era. In terms of revenue, BuzzFeed's programmatic advertising and affiliate commerce businesses show promise and are expected to benefit from the application of gen AI. However, the success of BuzzFeed's transformation into a tech-driven company and its ability to regain traction in the industry remains to be seen.