By clicking "Sign Up, " you agree to our Terms of Service and Privacy Policy. However, you can choose to unsubscribe at any time through our Preferences page or by clicking "unsubscribe" in the email footer. Download our app to access personalized content on the go and stay updated on the latest news in markets, tech, and business. Twitch CEO Dan Clancy, with a Ph. D. in artificial intelligence and a background as the former head of NASA's AI and robotics unit, believes that generative AI has the potential to improve the Twitch experience and create new content genres. Twitch streamers have already embraced generative AI, with some using it to create AI-generated parody streams, such as "Nothing, Forever, " which parodies the sitcom "Seinfeld. " However, these streams can become derivative and have even caused controversy when AI-generated content veers into offensive territory. Clancy believes that viewers tend to lose interest in AI-generated content when it lacks an emotional connection to a human creator. He suggests that gaming has succeeded in livestreaming because it provides a stimulus that elicits a reaction from the streamer. Twitch is exploring the integration of generative AI through APIs to facilitate its use by content creators. Creators have already begun to use generative AI for debates with fictional or historical figures.

Clancy also mentions the rise of "VTubers, " who use motion capture technology to replicate human movement. Music streamers face copyright challenges when using AI to generate lyrics or create tracks in the style of specific artists. Copyright issues arise when AI-generated content bears too close a resemblance to original works. Twitch recently introduced a "DJ Program" that allows DJs to use copyrighted music in their streams and share earnings with record labels. However, the program documentation does not address AI-generated music. Clancy believes that livestreaming platforms like Twitch are not the primary target for AI data scraping, as platforms with vast archives of content, like YouTube, are more attractive to data crawlers. Twitch's parent company, Amazon, has invested in AI startup Anthropic and is developing its own large language models and AI services for customers.