Josh Edelson | AFP | Getty Images On Wednesday, YouTube unveiled a new feature that enables advertisers to leverage Google's Gemini AI model to target ads at moments when viewers are most engaged with a video. This AI-driven tool, named "Peak Points, " detects moments within videos when viewer attention spikes and schedules ads to appear immediately after those peaks. Peak Points aims to generate more impressions and increase the click-through rate on YouTube, a crucial metric influencing how creators earn revenue on the platform. YouTube The company explained that the AI model is trained by analyzing various video components, including frames and transcripts. Currently, Peak Points is in a pilot phase and is expected to roll out gradually throughout the year. The announcement was made during YouTube’s Brandcast event in New York.

In addition to Peak Points, YouTube revealed other initiatives aimed at advertisers. With this feature, Google is advancing its efforts to monetize AI amid a period when many in Silicon Valley emphasize product innovation over safety concerns. WATCH: Google presents a buying opportunity after search decline fears, says KKM Financial’s Jeff Kilburg