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The New York Times Launches News Provenance Project to Combat Misinformation
The New York Times (NYT) has launched the News Provenance Project, a blockchain-driven initiative aimed at combating misinformation in the media landscape. In partnership with IBM Garage, this project utilizes distributed ledger technology (DLT) to verify the source and modifications of media content. Currently in its early stages, it concentrates on journalism-related photos, storing metadata on a permissioned blockchain to promote transparency and reliability.
The NYT highlights the significance of creating a dependable information source in a time marked by deepfakes and misinformation. ([ledgerinsights. com](https://www. ledgerinsights. com/new-york-times-blockchain-fight-fake-news/?utm_source=openai))
Brief news summary
The New York Times (NYT) has launched the News Provenance Project, a blockchain initiative aimed at combating misinformation in media. In collaboration with IBM Garage, this project utilizes distributed ledger technology (DLT) to verify the origins and changes made to media content. Currently in its early stages, it primarily targets journalism-related photographs, with metadata stored on a permissioned blockchain to enhance transparency and trust. The NYT underscores the necessity of establishing reliable information sources amid the rising challenges of deepfakes and misinformation. This effort represents a significant step towards increasing accountability in the media landscape.
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